Six engagements that show how we work — each with the outcome stated and the basis for every number. Client names appear with permission; one commercial case is anonymised under confidentiality, with references available on request.
Marketing & Communications · Jeddah Chamber of Commerce & Industry
Running a chamber's entire communications function
Challenge
One of the Kingdom's major chambers needed a full communications capability — media centre, campaigns, member communications, events — without building a department from scratch.
Action
DNA embedded a complete team under a framework agreement: strategy, content, design, media relations, paid campaigns, community management and event delivery, operating inside the chamber as its own staff.
Result
The chamber's Instagram account benchmarks #1 among Saudi chambers; a single reporting period recorded 1.9M impressions on X at 9.3% engagement, Facebook views up 141% and Instagram reach up 590%. Campaign receipts include awareness clicks at SAR 0.008 CPC with 21% engagement.
Basis: platform analytics and campaign-manager exports; chamber benchmark from independent account ranking.
A three-decade-old retail chain wanted growth without a working marketing function — no brand system, no digital channel, no product launch engine.
Action
From 2022, DNA ran brand, packaging, social publishing, paid media, a 35-blogger influencer programme, monthly photography, customer response — and built the e-commerce channel on a zero-setup, 8%-of-sales contract. The product engine we operated launched new lines continuously.
Result
Across a 14-month measured window: SAR 35M in retail sales across up to 28 branches; 142 new products launched, generating SAR 3.55M in-window and reaching 16.9% of final-period sales; a gift-box campaign took the chocolate category to 3.2× its quarterly average in a single month; branches opened in the window contributed 18.2% of final-month sales.
Basis: client POS export, Jan 2024–Feb 2025, analysed by DNA; campaign months identified from plans and invoices. Growth in the window was expansion- and product-led — the levers this mandate operated. Client reference available on request.
Reports & Publications · Digital Cooperation Organization
Flagship publications for a 16-member intergovernmental body
Challenge
A young intergovernmental organisation needed publications that could stand next to those of far older institutions — annual reports, focus reports and topic studies read by member-state ministers.
Action
DNA researched, wrote, designed and produced the DCO's flagship titles — annual reports, a GCC focus report, and a wave of topic reports — through our Creative Design studio.
Result
A shelf of delivered, board-approved publications in circulation with member states — part of the 58 titles and 3,067 pages in our measured register.
Basis: final print files in DNA's production archive; register measured from final PDFs only.
Reports & Publications · Islamic Development Bank
Country frameworks across three continents
Challenge
Country engagement frameworks and programme reports for IsDB member countries — documents that carry the bank's standards into national capitals.
Action
Design and production of country publications for Algeria, Côte d'Ivoire, Guyana, Indonesia, the Maldives and Uganda — data visualisation, bilingual editions, print management.
Result
Six national programmes' publications delivered to the bank's standard — repeat commissions across years.
Basis: delivered titles in DNA's production archive.
Events · Chamber & city programmes, Jeddah
From Global Entrepreneurship Week to a bilateral trade forum
Challenge
Citywide programmes with hard dates, government protocol and public audiences — the kind of events an institution's year is judged by.
Action
End-to-end delivery of Global Entrepreneurship Week Jeddah (2024, 2025), the Saudi–Kenya Business Forum (delegations, matchmaking, badging, floor operations), the recurring Basta Market platform, and seasonal city activations.
Result
Part of a ten-year record of 21 programmes and 97M+ campaign impressions — including 16.8M impressions / 8.2M unique reach on a single programme and 80.9M impressions on another.
Basis: post-campaign reports per programme; impressions are never summed with owned-channel analytics.
Reports & Publications · Jeddah Chamber of Commerce & Industry
Four consecutive general-assembly reports
Challenge
The chamber's statutory annual report — a hard general-assembly date, board scrutiny, and a full drafting-to-print cycle, every year.
Action
DNA has produced the report through four consecutive cycles (2022–2025): drafting, revision rounds with the secretariat, design, and print delivery — each year an independent multi-week production.
Result
Four assemblies convened with the report in the room. The repeat commission is the result.
Basis: versioned production archives per year, draft sequence to final print files.
