DNA · Official Saudi Franchisee of Trivergence · Jeddah
We don't sell hours.
We sell outcomes.
We plan, produce and run the things institutions are judged by — their events, their publications, their communications — and we contract against the result, not the effort. If an outcome can't be measured, we won't charge for it as if it could.
- 58 published titles
- 21 event programmes
- #1 Saudi chamber account on Instagram
- SAR 100M+ generated for clients
The shift
Every agency promises results. Very few will sign for them.
Most professional services are still sold the old way: a scope of activities, a monthly fee, and a report about effort. The result — the point of the whole exercise — carries no contractual weight at all.
DNA is moving its practice onto a different footing. Where an outcome is measurable, verifiable and within our control, we put part of our fee behind it. We have signed revenue-share and KPI-linked mandates, and we walk into every engagement asking one question first: what result would make this worth it — and can we both verify it?
What we take responsibility for
Four outcomes. One firm.
Events
An occasion your city remembers
Full-lifecycle event delivery — concept, production, protocol, media — for chambers, government programmes and brands.
97M+ campaign impressions across a decade of programmes
Reports & Publications
Publications institutions trust
Annual reports and flagship publications, researched, written, designed and printed to international standard.
58 titles · 3,067 pages for development banks and chambers
Marketing & Communications
An audience that shows up
Outsourced communications departments and performance marketing, run inside your organisation as your own team.
#1 chamber account in the Kingdom on Instagram
Strategy & Transformation
A strategy that survives contact
Trivergence methodology, applied in the Kingdom — commercial strategy, transformation and change that hold up in delivery.
SAR 35M of client sales measured through one 14-month programme
The record
Numbers we can defend, with the method stated.
If we can't trace a number to a source, we don't publish it.
Selected work
Proof, not portfolio filler.
Jeddah Chamber of Commerce & Industry
Running a chamber's entire communications function
An embedded DNA team operating media, social, campaigns and events — benchmarked #1 among Saudi chambers on Instagram.
Digital Cooperation Organization
Flagship reports for a 16-member intergovernmental body
A 28-branch Jeddah retail chain
The commercial record: SAR 35M measured, growth levers we operated
Product, packaging, campaigns and e-commerce — on a revenue-share contract signed in 2022.
The franchise
International methodology. In-Kingdom delivery.
DNA is the official Saudi franchisee of Trivergence, a US-based consulting firm whose franchise principal serves as Trivergence's Vice President for the Middle East & Africa. In practice that means Saudi institutions get international consulting methodology with local commercial standing, Arabic-first delivery, and a team that lives where the work is.
How an engagement starts
Three conversations, in order.
We agree what result would make the work worth doing — and how both sides would verify it happened.
We show you the closest thing we've already done. If we don't have the receipts, we'll say so before you ask.
A framework agreement scoped around the outcome — from conventional fees to KPI-linked and shared-value structures where the work qualifies.